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Green Water, Blue Forest

Green Water, Blue Forest

The name of IAMISIGO’s SS22 collection is so simple that at a glance you might miss its super power: “Green Water, Blue Forest”. Water is generally blue, forests are green. By swapping these colours around, the brand startles us. It reminds the reader how much human...
20/20 VISION:  Can fashion be faithful to sustainability?

20/20 VISION: Can fashion be faithful to sustainability?

As a lover of words, meaty and meaningful, it pains me that so many “just-right” words have been overworked and overused to the point of becoming stale shadows of their former selves. There are countless examples of words being reduced to near impotence. Many we drop...

Our work is in line with the United Nations Sustainable Development Goals 12, which aims to ensure sustainable consumption and production. Read More