G-Star Raw, best known for its designer jeans, has long committed to sustainability. By 2020 the Dutch company promises to use 100% organic cotton in its manufacturing. It has been exploring water saving production techniques, toxic-free dyeing, and is investigating using responsible fabrics. For materials other than organic cotton, “we aim to use 90% of sustainable materials by 2020”. It has partnerships with key environmental organisations such as Canopy, Better Cotton Initiative, Textile Exchange and Plastic Soup Foundation which help the company keep track of sustainable developments, aligned with environmental auditing criteria and create awareness. Famously the company is in partnership with musician Pharrell Williams’ company Bionic Yarn on RAW for the Oceans, transforming recycled ocean plastic into denim.
Today, to magnify its message further, the denim company announced a collaboration with Jaden Smith, to launch a sustainable denim collection in FW18. Watch the video.
https://youtu.be/lHmMr6qxQUY
