From crop tops to mum jeans and bombers, fashion trends are making their way into wardrobes around the world faster than ever, thanks to social media, its thousands of influencers, and the enormous business opportunity it represents for brands. As for consumers, being...
There is a good chance that when you read “denim”, Levi Strauss & Co will spring to mind. Not only because the brand has been around for 166 years, but because it has been grabbing headlines recently. Levi’s is one of 28 companies globally which has...
Crisp packets litter the landscape of many Midlands villages. Tetrapak is often burnt, plastic bottles bob in wetlands and take-way plastic tubs clog gutters. There is one ton of plastic for every person on Earth, much of it is packaging material that has been used...
When Tanja Wessels saw a coconut wrapped in foam packaging and cling film in her local supermarket something shifted. “I stared at it for what felt like ages, my mind racing and my body unable to move”. She began to understand that everyone thought someone...
Two things are clear. The fast fashion company H&M has made a commitment to “leading the change towards a circular and renewable fashion industry, while being a fair and equal company”. The multinational has also committed to offering fashion cheaply for...
