Here’s a quick thought experience. In your closet, what is the item you’ve had the longest? No cheating with wedding dresses or sentimental baby clothes – it needs to be an item you can or do still wear. I have a pair of flannel pajama pants I’ve had almost half my...
Ask Emma: Why does COP27 matter to South Africa? And what does it mean for fashion?
COP27 is the much shorter, and catchier, name for the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change (UNFCCC), also known as the United Nations Climate Change Conference. Since 2005 and 2016, respectively, the COPs have...
Ask Emma: It’s Arbor Month. What trees do I plant?
Fashion has a deforestation issue. More than 200 million trees are logged every year and turned into cellulosic fabric such as viscose, according to Canopy, a campaign group on a mission to save the world's forests. Currently, forests in Indonesia, Canada’s Boreal,...
The festive season gift guide with a difference
It’s been two years since our last sustainable (anti-)gift guide was published, so we thought it well overdue to give it a refresh. This year it may be more important than ever, as COVID-19 has threatened the survival of our favourite small brands, led to reduced...
Last minute gift guide for the eco-conscious
You've got two days left before family Christmas time. You need gifts. Or you think you need gifts. You don't have time for the mall, or you couldn't think of anything worse to do with your precious leave time. You've come to the right place. We’ve got to be honest...
What’s the stitch? Why you need to learn how to fix and darn clothes
When was the last time you mended your clothes? Have you ever? Do you keep the spare buttons that come with your purchases? As a larger woman with size 9 feet, I tend to treasure the clothes I do have and will do all I can to keep wearing them year-to-year. As a...
What’s the Stitch? How to put fashion waste to good use
At Greenpop’s Reforest Fest last year, the crew wore T-shirts made from recycled plastic bottles. You're thinking "school design project". Or, that it is a T-shirt made from clear plastic scales hot-glued together. Nope. These T-shirts look, feel and behave like...
What’s The Stitch? About A Secondhand Revolution
It’s a new year and time for a ‘new you’, right? Maybe you’re starting a new job (I am!). Or lost your suitcase. Gained (maybe lost) some weight. Or just want a new look. You may need a few new items, a wardrobe freshen-up or even a complete overhaul. Whatever the...
Gift guide for a sustainable festive season
We’ve got to be honest with you - this may be the first gifting guide that doesn’t encourage you to buy anything - at least not as a first, second, third or even fourth resort. So if you’ve just come looking for our pick of this festive season’s best stocking...
What’s the stitch? How to shop, buy and wear to last
Here’s a quick thought experience. In your closet, what is the item you’ve had the longest? No cheating with wedding dresses or sentimental baby clothes - it needs to be an item you can or do still wear. I have a pair of flannel pajama pants I’ve had almost half my...