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New art installation focusses on circularity, the value of existing materials and slowing down

by | Sep 19, 2021

Globally 80 billion apparel items are manufactured each year. A rubbish truck full of clothes ends up in landfill every second. By 2030, we are expected to be discarding more than 134 million tonnes of textiles a year. In this exhibition, Future Shock, artist Imruh Asha and his team created of sculptures from used materials, showing we do not always need virgin resources to create high end pieces. Sourced from a collection facility in the Paris area, thee textiles could have been exported to Ghana, burying a population under piles of clothes.

Rather than blaming the individual, this work seeks to provoke a conversation amongst people from the industry, using creativity to show that a joint effort can lead the way for change. Future Shock connects actors from different universes who were never supposed to meet, to exchange and to build a common narrative towards a new era.

We acknowledge our responsibility towards the environment and seek to envision a future that we can be proud of

ERE Foundation co-founder Jordane Salomez says, “Through an artistic statement, we want to express the need for a profound and radical change. We all are part of a linear economic system that needs to be shifted into a circular one, valuing existing materials and slowing down the rhythm of production. The current speed and amount of production means distress not only for the environment, but also for the creative mind. We have lost touch with our natural environment and with what is essential. Both can be brought back together, but we have to adapt and be the change. As creatives involved in this behaviour we acknowledge our responsibility towards the environment and seek to envision a future that we can be proud of”.

Future Shock is supporting The OR Foundation and their program “Our Long Recovery” which aims to break the cycle of exploitation and dependency that corrupts the second-hand ecosystem and traps people in debt in Ghana. OR works to tangibly regenerate and decompose material resources that currently leave Kantamanto Market drowning in toxic waste. In addition, the foundation fosters Food Sovereignty for women working as Kayayei- women that quite literally carry their burdens on their head.

ERE Foundation is a philanthropic organisation connecting creatives and causes through artistic projects. ERE works on an ongoing series of concisely focused projects to bring attention to social, economic and environmental issues.

The exhibition is on at Dover Street Market Paris at their 3537 location in Le Marais (35/37 Rue des Francs-bourgeois, 75004), a progressive space dedicated to creation where politics, Activism and Human Intercourse meet Art and Culture in the context of Paris and world beyond. On till 19 September.

CREDITS

Artist: Imruh Asha

Creative team:

Aroua Ammari

Anita Szymczak

Laura-Ly Tran

Parker van Noord

Abigail Foster

Glorija Gzimailaite

Creative Direction: Jordane Salomez (ERE)

Producers: ERE, Farago projects

Hair pieces: Yann Turchi

 

  • For more information, visit the website here www.ere.earth and Instagram @erefoundation
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