Many fashion brands publicise that they source organic and eco textiles. Words like “eco-friendly”, “sustainably sourced” and “organic” appear on labels and marketing assets to show that they care about the planet and people. But often the use of these “self-claim”...
Maxhosa Africa defies quiet luxury to be true to its African roots
Fashion lovers from across Cape Town lined the lobby of the Zeitz Museum of Contemporary Art Africa last Thursday, which in the early evening was buzzing with anticipation for the Maxhosa Africa SS23/24 show, The theme of the show, titled A.S.T.O (African Space Travel...
Entrepreneur in Mauritius recycles textile waste to make bricks
As a child Mujahid Emambokus and his father tended to plants in the small backyard of his childhood home in Mauritius. The time spent in the family garden, instilled in him a respect for the environment. So as an adult, it wasn’t far-fetched that the entrepreneur...
New initiative sparks concerns over impact of Western imports on African fashion
A recent announcement about a new textile initiative to be launched in South Africa next month has been met with interest. Faro has been touted as a solution for reducing textile waste in the global fashion industry, but there are concerns about its potential impact...