Zola is an e-commerce platform that aggregates sustainable fashion designers on one shopping platform. This allows customers to make informed purchasing decisions by virtually trying on garments from the comfort of their own homes using Augmented Reality technology.
At Zola we believe that sustainability goes beyond just the product. For us, sustainability encompasses product, people, and heritage. We recognize the importance of sustainable fabrics, ethical production practices, and supply chains but what is equally as important to us is the conservation of African craftsmanship and the spotlighting of African design talent.
Zola brings together the best of high-end African fashion design with traditionally crafted pieces made by local artisans in a beautiful, gentle balance.
by Ian Mangenga and Sthandiwe Khumalo
Format: E-commerce platform
You can watch the prototype on Twyg’s YouTube channel.
CREDITS
Photography and editing | Kupu MZ
Videography and fashion film editing | Wilfred
Music | ‘Forgive yourself’ and ‘Janet’ by Dercio & Dattie
Models | Weezy, Jacob, and Alfredo
Contributing designers | Wanda Lephoto by Wanda Lephoto, Noki by Dilayla Romeo, and Sir Anthony Jeans by Anthony Kobane
The Design Futures Lab is a creative economy project, hosted by Electric South, Twyg, and Crossover Labs and supported by the British Council #SouthernAfricaArts. The Design Futures Lab was held in March 2022 and this is one of nine prototypes completed in June 2022.
