Mr Price has launched its Local Business Love initiative to connect customers with small and local businesses.
Brand project manager Zanthea van Zyl says the company felt the need to support local businesses during these uncertain times. “We want to celebrate everyday people and their stories – each local business and its owner has a story to share and we want to provide the platform to assist them. Whether it’s a spot on our website, or a mention on our socials, these local businesses deserve a shout out,” she says.
Mr Price Apparel will be adding new businesses every month so keep an eye on their website’s ‘Inspiration‘ tab and on their social channels. What’s more, for the month of August, Mr Price Apparel will create a marketplace in select stores across Durban, Joburg and Cape Town to give small, local businesses a space to trade as well as access to Mr Price’s customer-base.
We reached out to some of these businesses for comment on what it means to be a part of Local Business Love:
Julie Baby Punch
Nomvula Mxubane from Pretoria (in the red hat in the feature image) is a nanny by day and a punch-needle embroiderer by night. She says the initiative “makes me feel supported. Having just started out, it’s easy to feel insignificant and lost among so many small businesses. This push from Mr Price is giving me the confidence to dream bigger and think of ways that my business can grow beyond just selling once-off pieces. So far, through the exposure on their platforms I’ve gained hundreds of followers and it has helped my business grow. Since the launch of this initiative, I’ve trained two of my friends to join me and help me with all of the new commissions. I’m paying it forward by helping out others in my community as well.”
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FEAT. SOCK CO.
Cape Town-based Chelsey Wilson says, “It’s great to have my brand recognised and seen by a larger audience. While Mr Price sits in the fast-fashion space (which I try my best to avoid) it’s nice to be featured because it means that Mr Price is doing what it can to educate its followers and customers about independent local businesses, and encouraging its customers to support us where they can. Many of Mr Price’s customers can’t afford to shop small, independent and local, but for the privileged audience who do have the opportunity to choose, it’s important for Mr Price to appeal to them in some way and show up for local businesses.”
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Ethnikids is an online children’s bookstore featuring characters of colour in various South African languages. “Initiatives like this are incredibly important, particularly in tough times such as the pandemic we are now facing. Many small businesses will not survive, particularly in our industry. It’s great to see larger corporates showing love to the smaller guys, and encouraging the public to buy local. We are moving into an era of collaborations rather than competition,” says co-founder Khumo Tapfumaneyi.
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Founder of Elppag Brand Khetha Kweyama from Durban specialises in denim and leather apparel and says, “When I was approached by Mr Price, it meant a lot to my business because it also shows that people can see Elppag Brand. These initiatives are good for small businesses especially in hard times like now.”
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Founders of SOBAE sorbet company, Thula Ndema and Thato Mbongeni Masondo make artisanal fruit sorbets from ripe fruits, working with street vendors to reduce food waste. “Initiatives like Mr Price local business love are important to growing business, because such initiatives help small and medium businesses reach a bigger audience. Giving local businesses recognition and connections. Most importantly give different businesses love!” they say.
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Now more than ever we need to support one another and initiatives like these give hope to small businesses who are fighting to stay in the game. Let Mr Price know about your business or one that you love and support. Tag them on social media @mrpfashion #mrpiswithyou or pop an email to email@example.com with the details.
- Get to know more local business here
- Images: Supplied