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Freshly Cut

by | Mar 23, 2021

In this shoot, we celebrate a few South African brands that are engaging with sustainability as a design ethos and as a business model, shooting some of our favourite looks on a small-scale farm just outside of the city. Many brands claim to be sustainable but so few actually break down what that means in practice. The thing that we love about these brands is their openness and willingness to have an ongoing conversation with the consumer. Conversations like these will help us define, as a collective, the benchmarks beyond the buzz. Conscious has never looked this chic.

 

Above: Clothing Me&B

Above: ALC Man 

Above: Clothing and Hat Me&B 

Above: Clothing on her Me&B , clothing on him Human by Nature

Above: Clothing Me&B

Above: Clothing Asha : Eleven 

Above: Top Human by Nature; Skirt ALC Man

Above: Clothing on her Asha : Eleven; Clothing on him Human by Nature 

Above: Clothing on her Asha : Eleven; Clothing on him Human by Nature 

Above: Clothing Asha : Eleven

Featuring

@ALC_Man

@Asha_Eleven

@me_and_b

@Humanbynature

 

Team Credits

Photographer | Carl Holman | @carlholmanstudio

Fashion Director | Ky Bxshxff | @kybxshxff

Stylist | Gregory Russill | @gregory_russill

Fashion Assistant | Fernando Denté | @ferdy_dente

Hair & Makeup | Teri Tomsett | @teritomsett

 

Models

Female Model: @grandmasterhan @bossmodelsa

Male Model: @iamsellah @fanjam_management

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Our work is in line with the United Nations Sustainable Development Goals 12, which aims to ensure sustainable consumption and production. Read More