In this shoot, we celebrate a few South African brands that are engaging with sustainability as a design ethos and as a business model, shooting some of our favourite looks on a small-scale farm just outside of the city. Many brands claim to be sustainable but so few actually break down what that means in practice. The thing that we love about these brands is their openness and willingness to have an ongoing conversation with the consumer. Conversations like these will help us define, as a collective, the benchmarks beyond the buzz. Conscious has never looked this chic.
Above: Clothing Me&B
Above: ALC Man
Above: Clothing and Hat Me&B
Above: Clothing on her Me&B , clothing on him Human by Nature
Above: Clothing Me&B
Above: Clothing Asha : Eleven
Above: Top Human by Nature; Skirt ALC Man
Above: Clothing on her Asha : Eleven; Clothing on him Human by Nature
Above: Clothing on her Asha : Eleven; Clothing on him Human by Nature
Above: Clothing Asha : Eleven
Featuring
Team Credits
Photographer | Carl Holman | @carlholmanstudio
Fashion Director | Ky Bxshxff | @kybxshxff
Stylist | Gregory Russill | @gregory_russill
Fashion Assistant | Fernando Denté | @ferdy_dente
Hair & Makeup | Teri Tomsett | @teritomsett
Models
Female Model: @grandmasterhan @bossmodelsa
Male Model: @iamsellah @fanjam_management
