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Freshly Cut

Freshly Cut

In this shoot, we celebrate a few South African brands that are engaging with sustainability as a design ethos and as a business model, shooting some of our favourite looks on a small-scale farm just outside of the city. Many brands claim to be sustainable but so few...

20/20 VISION:  Can fashion be faithful to sustainability?

20/20 VISION: Can fashion be faithful to sustainability?

As a lover of words, meaty and meaningful, it pains me that so many “just-right” words have been overworked and overused to the point of becoming stale shadows of their former selves. There are countless examples of words being reduced to near impotence. Many we drop...

20/20 Vision: Choosing community over convenience

20/20 Vision: Choosing community over convenience

It’s not lost on me that I’ve been that person with the Prada sunglasses. Long before my other hallmarks – the beard or the red hair or the black tunics – I’ve had frames on my face. They had become such a feature that I referred to them as “my eyes”. Those Prada...

Our work is in line with the United Nations Sustainable Development Goals 12, which aims to ensure sustainable consumption and production. Read More