So you’re interested in learning more about sustainable fashion and about being a more conscious consumer in general? That’s great. But where do you go for information and who can you trust? With over 1 billion users globally, and almost 4 million users in South...
Floating into Summer in Sitting Pretty
You know how the promise of summer feels: days are a little longer, the temperature slowly gets warmer, once every few days we have a teasingly perfect day followed by a colder one…It’s not long now before we can spend summer days on a beach or exploring new cities in...
Will WWF save the planet by selling one polyester jacket at a time?
You may have seen the World Wildlife Fund’s promoted posts on Facebook and on Instagram. WWF South Africa has launched a technical apparel project in South Africa. I’m a huge fan of innovation in the garment sector and the fact that WWF is playing in this space piqued...
Traditional-style veldskoen now made without the vel
When Werner Winterboer provided leather veldskoen for a bridal shoot, he had no idea that this would lead to his making a collection of vegan vellies. Sapmok was founded in 2015 by Werner, an outdoor enthusiast and entrepreneur with a deep passion for nature...
Pineapple leather-alternative used in Africa to make vegan bags
If you're interested in innovative solutions, you'll be interested in Piñatex. Lucky for us, WeAllShareRoots, a small French-South African company, is the first African brand to feature this new fibre. Piñatex is a PETA-certified leather alternative made from...
Emma Longden sits pretty with natural fabrics
A curiosity about fabric is what sets her brand apart, says fashion designer Emma Longden. Her team, she says, "is always learning about textiles". Since the ethos of Cape Town-based Sitting Pretty is based on environmental awareness, ethical trading and integrity,...
Closet Wise: Five ways I’m making my wardrobe more sustainable
For five months, Luanne has been studying, writing and reading about sustainable fashion. Closet Wise is a bi-monthly column about her journey to becoming a sustainable shopper. When you decide to embrace eco-fashion, and in particular, an ethical approach to how...
Heather Moore has built her business on kindness and fun
Heather Moore, the creative force behind much-loved South African décor brand, Skinny laMinx, believes that her transparent relationship with her clientele plays an important part in her success. “People who follow Skinny laMinx can’t help but know that real people...
Closet Wise: Changing my mindset to slowly change my wardrobe
At the beginning of this year, Luanne committed to becoming an ethical and responsible shopper. This is the first bi-monthly column about her sustainable fashion journey.