Fast fashion brands rely heavily on fossil fuel extraction for the manufacturing and production of synthetic clothing. Many brands, however, promote a corporate image of environmental responsibility and sustainability to consumers. There is an inherent contradiction...
Global fashion brands in 2023 are under renewed pressure to get their houses in order. This is as regulators get tough on greenwashing in an industry that is, according to the United Nations Framework on Climate Change, worth more than $2.5 trillion and that lags in...
A brand or company greenwashes when it gives a false impression or provides misleading information about how products are environmentally sound. It deceives consumers into believing that a company’s products are environmentally friendly. Here are our tips on how...
As we become more aware of climate change and our role in protecting the environment, we’re seeing more companies produce products dubbed ‘ethical’ and ‘eco-friendly.’ But is this authentic or are smart marketeers adapting their messaging to a new wave of consumerism?...
From crop tops to mum jeans and bombers, fashion trends are making their way into wardrobes around the world faster than ever, thanks to social media, its thousands of influencers, and the enormous business opportunity it represents for brands. As for consumers, being...
Our work is in line with the United Nations Sustainable Development Goals 12, which aims to ensure sustainable consumption and production. Read More
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