Why you need to understand greenwashing
How the Fossil Ad Ban programme made history by lodging South Africa's first greenwashing complaint
Tag: Greenwashing
Greenwashing fades out of fashion as regulators clamp down
Global fashion brands in 2023 are under renewed pressure to get their houses in order. This is as regulators get tough on greenwashing in an industry that is, according to the United Nations Framework on Climate Change, worth more than...
Tips on how to avoid greenwashing
A brand or company greenwashes when it gives a false impression or provides misleading information about how products are environmentally sound. It deceives consumers into believing that a company’s products are environmentally friendly. Here are our tips on how to...
Are we being hoodwinked by the sustainability buzzwords?
As we become more aware of climate change and our role in protecting the environment, we’re seeing more companies produce products dubbed ‘ethical’ and ‘eco-friendly.’ But is this authentic or are smart marketeers adapting their messaging to a new wave...
Six Things You Should Know About The True Cost Of Fast Fashion
From crop tops to mum jeans and bombers, fashion trends are making their way into wardrobes around the world faster than ever, thanks to social media, its thousands of influencers, and the enormous business opportunity it represents for brands. As...