Plasticity
Plasticity repurposes plastic waste into lifestyle goods and uses hemp to create homeware. The brand specialises in corporate gifting, creating meaningful items that are designed to be used and enjoyed. Plasticity prioritises durability and long-term appeal over biodegradability.
Features
Resources and materials
- Works with discarded plastic (e.g. grocery bags, industrial drop sheeting)
- Uses plastic for its abundance, durability, and creative potential
- Drop sheeting is used truck lining from Montego
- Plastic bags are donated by individuals, schools, and businesses
- Hemp for linings is from Hemporium
- All suppliers are known and traceable
Making and manufacturing
- All products are made in-house at their Graaff-Reinet HQ
- Fused plastic sheeting is created, cut, and sewn on-site
- Off-cuts are reused (e.g. zip off-cuts for branding)
- Hemp off-cuts are composted.
- Unusable small bits are eco-bricked
Social and cultural
- Women-owned and women-led business
- Uses local service providers like Graaff-Reinet Protective Workplace (NPO) for branding
Product and design
- Designs for durability, functionality, and long-term use
- High-quality stitching and durable trims
- Salvageable parts re-enter production.
- Strategy focuses on long-term appeal over biodegradability
Packaging and distribution
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- Uses paper labels and reused cardboard boxes
2023 Nominee: Accessory Award
