Petit Fox

Petit Fox was the first company of its kind in South Africa, pioneering the secondhand online kids' clothing sector nationwide. The brand buys and sells secondhand children's clothing and maternity wear to and from parents. Petit Fox provides a way for parents to purchase high-quality clothing for their children without buying new, while also paying parents for clothes they no longer need, diverting clothing from landfill.

Resources and materials

  • Office and warehouse furnished with second-hand furniture and equipment, including hangers and rails
  • Stock sourced from parents around South Africa and closed-down businesses

Making and manufacturing

  • Works exclusively with local suppliers

Social and cultural

  • Woman-owned and run
  • Introduced profit-sharing with employees
  • Unsold items are donated to charity
  • Offers flexibility to employees who are mothers

Packaging and distribution

  • Uses biodegradable paper to wrap packages
  • Uses natural twine instead of tape
  • Cards are made from 100% recycled seed paper
  • Offers a collection service to reduce courier use
2021 Nominee: Retail Award

Address

6 Beach Rd, Woodstock, Cape Town, 7915, South Africa