Mo-Hey! by Chommies

Mo-hey! is the knitwear branch of the lifestyle brand, Chommies. Each of their vibrant pieces is handknitted by a community of women using mohair, wool, and nylon for durability. The brand uses responsibly and locally sourced mohair and employs 22 women year-round.

Resources and materials

• Yarn is a blend of 78% mohair, 13% wool, and 9% nylon
• Mohair is sourced from Adele’s Mohair in the Karoo, which adheres to the Responsible Mohair Standards
• Only vinegar is used in the dyeing process; grey water is neutralised before returning to the soil
• Leftover yarn is reused for one-off pieces and donated for personal or charitable use

Making and manufacturing

• Garments are hand-knitted by 22 women working flexibly from home or the Chommies studio
• Knitters are paid per piece and provided with materials, equipment, and optional studio space
• Mohair is dyed using non-toxic methods, and all yarn is locally sourced and processed
• Studio provides battery lights, aprons, and subsidies for transport and meals

Social and cultural

• All knitters are women, aged 24–84
• Offers consistent work year-round, despite seasonal fluctuations, and flexible working conditions
• Hosts monthly communal lunches to strengthen team connections

Product and design

• Designs are trans-seasonal, relaxed-fit, and size-inclusive
• Created with longevity in mind, using high-quality natural fibres
• No product returns to date; high rate of returning customers

2023 Nominee: Social Impact Award