Laaniraani

Laaniraani produces one-of-a-kind pieces handmade using reclaimed T-shirt yarn and donated vintage fabric. Shamyra Moodley heads a small team making unique pieces at her home studio, using secondhand fabrics and offcuts to create clothing, packaging, jewellery and homeware. Laaniraani has won multiple awards, including the AFI Young Designer of the Year and Twyg's Nicholas Coutts Artisanal Fashion Award.

Resources and materials

  • Uses a combination of upcycled, vintage and locally sourced deadstock fabric
  • Uses deadstock closures as well as closures from pre-existing garments

Making and manufacturing

  • Where possible, workers are permitted to work from home to reduce emissions as well as transport and childcare costs
  • Collaborators live within a 2.5 km radius of the studio
  • Fabric is hand-washed with eco-friendly washing products and dried outdoors
  • Labels are made from off-cuts and large off-cuts are used to make garment storage bags

Social and cultural

  • The production line is a group of self-employed mothers of colour
  • Mentors students of colour from local design schools
  • Teach local women the art of weaving, beading and embroidery through their up-skilling programme

Product and design

  • Produces some zero-waste designs
  • Garments are trans-seasonal and a relaxed fit to suit fluctuating seasons and bodies
  • Some pieces are reversible to maximise wear
  • Carries gender-fluid styles
  • Produces on a made-to-order basis

Packaging and distribution

  • Garment storage bags are made from off-cuts
  • Small scraps are put into Ecobricks
  • Carbon-negative shipping is provided through Plain Tiger
  • Offers aftercare services
2022 Winner: Nicholas Coutts Artisanal Fashion Award

Address

Claremont, Cape Town, 7735, South Africa