GUGUBYGUGU

Award-winning GUGUBYGUGU was established by Gqeberha-born designer Gugu Peteni. Her brand is known for its high-quality knitwear, made with locally produced merino wool and mohair. GUGUBYGUGU blends African heritage with street style silhouettes and high fashion in responsible and sustainable manner.

Resources and materials

• Prioritises natural fibres like mohair and merino wool, sourced from ethical South African farms
• Also uses cotton, rayon, and deadstock wool fabric from Hertex
• Materials are renewable, biodegradable, and selected for their durability and luxury
• Yarns are sourced from SAMIL, a local spinner offering full traceability
• Able to order fabric in exact meterage to reduce waste

Making and manufacturing

• All garments are handcrafted in-house
• Ensures outsourced partners uphold fair labour practices and safe working conditions
• Limits use of toxic chemicals by sourcing from eco-conscious suppliers and avoiding harmful dyes

Social and cultural

• Promotes local natural fibres, raising awareness of their value and benefits

Product and design

• Designs trans-seasonal pieces
• Emphasises craftsmanship over mass production for quality and longevity
• Applies careful pattern cutting and repurposes off-cuts to reduce waste

2024 Winner: Trans-seasonal Design Award