Twyg is pronounced twig which means “a new branch or shoot” or “getting wise”. Both these meanings are appropriate for the work we do. We create content, events and campaigns to promote a way of being that is sustainable, circular, regenerative, caring and ethical. We interface with consumers and producers to promote SDG12. We create digital content to inform, inspire and educate. Our stories feature people and products that don’t harm the planet nor people. We also create bespoke experiences, workshops and campaigns in collaboration with like-minded organisations.
We launched the Twyg Sustainable Fashion Awards in 2019 to celebrate designers who use sustainable practices and to promote their work to consumers.
Change is happening. Time is limited. We have to reduce inequality, poverty and carbon missions fast. The time to do this is now. We’re cognisant of this urgency that’s why our work supports positive change.
Twyg is a not-for-profit company. Registration number: 2019 / 056796 / 08.
We work within the framework of the United Nation Sustainable Development Goals and with the knowledge from the Intergovernmental Panel on Climate Change 12 that we have until 2030 to reduce our impact on the planet. We are particularly focussed on the SDG12 which aims to ensure sustainable consumption and production. Read our manifesto here.
Founder and editor
Jackie has been working in big and medium-sized mainstream media organisations for more than 20 years. When she left her day job in mid 2017, she launched Twyg. At the core of the stories she publishes on her platform is a commitment to exploring ways we can live well now while ensuring a better future. When she’s not producing content for her site, she’s freelancing for newspapers and magazines. She is a graduate of Stellenbosch University, University of South Africa and University of London. She graduated with a postgraduate diploma in sustainable development from the Sustainability Institute in Stellenbosch in 2020. Jackie is based in Cape Town.
Binwe Adebayo is an internationally-published culture writer, content strategist and Mellon Foundation Media Studies Scholar with an MA from Rhodes University, South Africa. Binwe is the founder and director of pan-African creative studio and talent agency Baby Mogul, which provides creative talents and brands with high level, ethical service in brand collaborations and influencer projects. She is interested in politics, power and pop culture and writes about art, film, books, big and small screens, and design. Binwe will soon be taking up a place at Goldsmiths, University of London in 2022 to further her studies in Media Studies and Communications.
Junior content creator
Writer and thinking partner
Contributing Fashion Editor
Ky is a Cape Town-based mythmaker and multi-hyphenate, working in fashion, film and phrasing. They create mythologies which seek to re-interpret the past as a way to re-imagine a possible future, working as a creative director, stylist and fashion writer, wordsmith and filmmaker. Their directorial debut and the first in a series, CABIN FEVER, was released in 2020. Their contributions to Twyg are as much about unlearning what’s problematic as they are about learning solutions for community-based living that’s built on a foundation of sustainability (beyond the buzzword). Ky’s work asks only one thing: that you look at the future with clear eyes: not what is or what has always been; but what should be and what can be. Where to from here? Let’s work that out together!