Twyg is pronounced twig which means “a new branch or shoot” or “getting wise”. Both these meanings are appropriate for the work we do. We create content, events and campaigns to promote a way of being that is sustainable, circular, regenerative, caring and ethical. We interface with consumers and producers to promote SDG12. We create digital content to inform, inspire and educate. Our stories feature people and products that don’t harm the planet nor people. We also create bespoke experiences, workshops and campaigns in collaboration with like-minded organisations.
We launched the Twyg Sustainable Fashion Awards in 2019 to celebrate designers who use sustainable practices and to promote their work to consumers.
Change is happening. Time is limited. We have to reduce inequality, poverty and carbon missions fast. The time to do this is now. We’re cognisant of this urgency that’s why our work supports positive change.
Twyg is a not-for-profit company. Registration number: 2019 / 056796 / 08.
We work within the framework of the United Nation Sustainable Development Goals and with the knowledge from the Intergovernmental Panel on Climate Change 12 that we have until 2030 to reduce our impact on the planet. We are particularly focussed on the SDG12 which aims to ensure sustainable consumption and production. Read our manifesto here.
Founder and editor
Writer and thinking partner
After completing a masters in Public Policy and Development at the London School of Economics and witnessing the consumer excess of the ‘First World’, Emma returned to South Africa determined to counter casual throwaway culture and embrace living with care, conscience and conservation at heart. Raised by the needle and thread, and trained in ‘buying to last’, Emma now maintains an almost exclusively second-hand, vintage or locally produced capsule wardrobe and household. By day she works as an environmental and climate change consultant, designing adaptation interventions for global climate finance projects.
Nobanzi Sokhuthu was born in Tsolo in the Eastern Cape, surrounded by mountains and brightly coloured dwellings. Her childhood dream of becoming a biochemist or a pilot were diffused by the reality of Nobanzi’s everyday struggles which motivated her to work hard. She has a college diploma in electronic engineering and worked as a teacher’s assistant before joining Afrika Tikkun skills development program. Through this program she acquired an internship with Twyg. She likes to challenge herself, nourish her curiosity and learn new skills. Nobanzi loves fashion, reading and watching movies.